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The Challenge
In 2016, an international work-space provider went through a massive investor-funded rebranding and expansion. With a better understanding of the company’s direction, it became clear that the website no longer communicated its values. Customers were choosing it because of the connections and premium services it offered, rather than just the office.
The Approach
Having got to know the company, we started on the challenging (but fun!) task of finding the right words and creating the right visual aesthetic for a homepage that helps customers understand the key values of the company: Flexibility, care and encouragement.
Find your club
Making every city shine
It might seem trivial, but choosing the right information and photos for a location index is crucial to pique people’s interest. For the soon-to-be-opened and international locations, we designed a set of landmark-based icons.
What each location has to offer
And what it has to say
Each of our client’s locations has its own vibe. Our aim was to channel the true character of each space through conversations with the members and location managers, coupled with beautiful, representative photography taken in close collaboration with the talented photographer Lou Adby.
A seamless experience across devices
Helping with collateral
We dedicated time to getting to know the company and its people, so when the opportunity arose to work on their printed collateral, we were happy to help.
The Deliverables
Throughout our collaboration, our team delivered a new website that provided a seamless experience across devices and reflected the company's new values.
Closing the Engagement
As a result of the work we delivered during our partnership, there was a 34% increase in page views, 172% increase in membership applications and 22% increase in engagement across the client's website.
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