An effective Brand Identity enables your organisation to stand out from the competition. Cultivate a long-lasting relationship with your customers through a consistent, endearing and joyful experience with your brand.
Why Brand Identity?
A brand’s identity is what helps it cut through competitors and communicate its values, imbuing every product with authentic character.
By addressing individual needs and expectations, Brand Identity can foster a deep and personal relationship between an organisation and its audience.
Meaningful and empathetic identity leaves a lasting impression in people’s minds and increases the staying-power of both the organisation and its products.
Central Working: Changing how you work
We dug deep into Central Working’s core values to rebrand and redesign their digital and printed marketing materials in a way that personified the company character.
DoctorLink: Setting up a Design System
DoctorLink partnered with YLD to help redesign the user interface and improve upon the UX framework of their cross-platform product. This eventually evolved into the creation of a Design System and the introduction of DesignOps resulting in a cultural shift in their organisation.
Other clients we helped
How we work with Brand Identity
Our brand designers start by learning about your brand values and what different stakeholders expect from your company and products. By identifying principles that drive your company forward, we define its attributes and shape its character.
Your organisation’s principles inform the direction of the brand’s style and permeate everything; from vocabulary and copywriting standards to visual language and its application guidelines.