Brand Identity
An effective Brand Identity enables your organisation to stand out from the competition. Cultivate a long-lasting relationship with your customers through a consistent, endearing and joyful experience with your brand.
Why Brand Identity?
Recognition
A brand’s identity is what helps it cut through competitors and communicate its values, imbuing every product with authentic character.
Connection
By addressing individual needs and expectations, Brand Identity can foster a deep and personal relationship between an organisation and its audience.
Longevity
Meaningful and empathetic identity leaves a lasting impression in people’s minds and increases the staying-power of both the organisation and its products.
Brand Identity
related projects
Central Working: Changing how you work
We dug deep into Central Working’s core values to rebrand and redesign their digital and printed marketing materials in a way that personified the company character.
Brand Identity
related projects
Other clients we helped
How we work with Brand Identity
Brand research
Our brand designers start by learning about your brand values and what different stakeholders expect from your company and products. By identifying principles that drive your company forward, we define its attributes and shape its character.
Brand Design
Your organisation’s principles inform the direction of the brand’s style and permeate everything; from vocabulary and copywriting standards to visual language and its application guidelines.
