Featured work

Canon: Giving Stories a New Form

Featured work

Canon: Giving Stories a New Form

YLD helped Canon explore opportunities of adopting VR to innovate existing products and services

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Canon case study featured image

YLD helped Canon explore opportunities of adopting VR to innovate existing products and services

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Design is more than how your product looks, it’s how it works for your business and customers.Together, from the heart of your organisation, we drive tangible results.

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How we work

Discover & Plan

Your needs

We aim to get a solid understanding of our clients’ needs and key business objectives, constraints, vision and how best to measure the outcomes we want to achieve.

Your bespoke team of experts

We curate the right team of experts in software engineering, architecture, delivery, product and design to work alongside your teams, focussing on collaboration and driving rapid iteration towards the chosen metrics.

Our action plan and transformation strategy

We’ll document what we’ve learnt through the process and structure our proposal. And, by putting the challenges your company faces into context, we’ll determine the best path to success.


Transform & Deliver

DesignEngineering
Design Strategy

Product strategy

Great products don't just look great, they enable users to achieve their goals effortlessly. With a focus on customer satisfaction and business metrics, we help you break down a high-concept vision into concrete metrics and structured team work, while growing your company's culture of design.

  • Value proposition testing
  • Target audience analysis
  • Rapid concept ideation
  • Focused design sprints
  • Design Operations

    Design operations

    Streamlined product workflows lead to high quality experiences for your users, quicker. We help establish a cohesive design language and design system, enabling design and front-end to collaborate seamlessly and create the foundations for design at scale.

  • Unify design across platforms
  • Streamlining workflows and teams
  • Efficient tooling for rapid iteration
  • Product Team

    Product teams and team augmentation

    Cross-functional teams including experts in research, UX design, UI design, product delivery, front-end engineering and back-end engineering focus on delivering progress towards the metrics we’ve set together, rapidly. All the while growing your internal skills.

  • Upskilling your teams while continuously delivering
  • Sharing knowledge and learning across functions
  • Streamlining processes, bettering quality and cadence
  • Design Leadership

    Design Leadership

    We ensure you’re putting customer metrics at the heart of your company’s decision-making by giving design an equal voice within your organisation, going beyond customer expectations.

  • Nurturing design thinking within your organisation
  • Balancing design and engineering
  • Driving metrics to be customer-focused

  • Support & Sustain

    Continuous innovation

    We want to be sure that by the time our engagement ends, you and your team are capable of continuous innovation and delivery.

    Continuous growth

    As we work, we help your teams to become self-sustaining, and enable them to support the product growth we’ve achieved together long after we’re gone.

    Lasting culture

    We help you bring new employees into your product teams, up-skilling them and enabling them to continue the progress we’ve made together.

    We work with

    Product Design
    Service Design / UX Design / UI Design / Brand Design / Design systems / Content strategy
    Research
    User Research / Usability Testing / Data Analysis

    More of our work

    Future-proofing Trainline

    Future-proofing Trainline

    YLD wrapped the platforms in an efficient and scalable Node.js layer contributing to an enhanced user experience.

    Learn more
    Trainline case study featured image

    YLD wrapped the platforms in an efficient and scalable Node.js layer contributing to an enhanced user experience.

    Learn more